Motivating Factors

Sometimes we do things that are unhealthy because it is inexpensive, convenient, socially rewarding, or fun.
- Some research suggests that people may drink alcoholic beverages despite believing they are unhealthy, because it is a social ritual
Sometimes we even start new habits for reasons as simple as “because someone told me to.” However it can be equally hard to suggest a new habit if the person just doesn’t want to
It is hard to gauge a campaigns effectiveness
So it is easy to raise awareness, but it can be hard to convince people to adopt new habits